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| Field | Ind | Field content |
| leader | -----nam-a22------a-4500 | |
| 1 | kpw0152283 | |
| 3 | CZ-OsVSB | |
| 5 | 20230914174929.4 | |
| 7 | ta | |
| 8 | 050602s2005----xr-----------u0|0|--cze-- | |
| 15 | ## | $a cnb001569129 |
| 20 | ## | $a 80-247-1104-4 (váz.) |
| 40 | ## | $a OSD002 $b cze |
| 41 | 0# | $a cze |
| 44 | ## | $a xr |
| 80 | ## | $a 005 $2 MRF |
| 80 | ## | $a 069 $2 MRF |
| 80 | ## | $a 339.1 $2 MRF |
| 80 | ## | $a 658.8 $2 MRF |
| 80 | ## | $a 904 $2 MRF |
| 100 | 1# | $a Kesner, Ladislav, $d 1928- $7 jk01060092 |
| 245 | 10 | $a Marketing a management muzeí a památek / $c Ladislav Kesner |
| 250 | ## | $a 1. vyd. |
| 260 | ## | $a Praha : $b Grada Publishing, $c 2005 |
| 300 | ## | $a 304 s. : $b il. |
| 490 | 1# | $a Expert |
| 500 | ## | $a Podnázev: Od přípravy expozice k prožitku návštěvníka, budování publika, strategický management, komunikace a propagace, rozvoj finančních zdrojů, kultura a cestovní ruch |
| 500 | ## | $a Bibliografie na s. 287-300 |
| 650 | #7 | $a kultura $7 ph122009 $2 czenas |
| 650 | #7 | $a management $7 ph115217 $2 czenas |
| 650 | #7 | $a marketing $7 ph115227 $2 czenas |
| 650 | #7 | $a muzejnictví $7 ph123051 $2 czenas |
| 830 | #0 | $a Expert |
| 910 | ## | $a OSD002 $b 261535 |
| 1090 | $a 2005/06/02 $b 2011/11/08 $c OSD 002/OPL10 $d OSD 002/MOT25 | |
| 1260 | $a Grada Publishing, a.s. |
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