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| Field | Ind | Field content |
| leader | -----nam-a22------a-4500 | |
| 1 | kpw0152267 | |
| 3 | CZ-OsVSB | |
| 5 | 20230914174921.9 | |
| 7 | ta | |
| 8 | 071122s2007----xr-----------u0|0|--cze-- | |
| 15 | ## | $a cnb001764037 |
| 20 | ## | $a 978-80-86946-45-0 (váz.) |
| 40 | ## | $a OSD002 $b cze |
| 41 | 0# | $a cze |
| 44 | ## | $a xr |
| 72 | #7 | $a 658 $2 Konspekt |
| 80 | ## | $a 339.1 $2 MRF |
| 80 | ## | $a 658.8 $2 MRF |
| 100 | 1# | $a Tomek, Gustav, $d 1935-2017 $7 jk01132701 |
| 245 | 10 | $a Marketing : $b od myšlenky k realizaci / $c Gustav Tomek, Věra Vávrová |
| 246 | 3# | $a Marketing - od myšlenky k realizaci |
| 246 | 3# | $a Marketing od myšlenky k realizaci |
| 250 | ## | $a 1. vyd. |
| 260 | ## | $a Praha : $b Professional Publishing, $c 2007 |
| 300 | ## | $a 308 s. : $b il. |
| 500 | ## | $a Živé záhlaví: Marketing - od myšlenky k realizaci |
| 500 | ## | $a Hřbetní název: Marketing od myšlenky k realizaci |
| 500 | ## | $a Obsahuje bibliografii a rejstřík |
| 650 | #4 | $a marketing $7 ph115227 $2 czenas |
| 700 | 1# | $a Vávrová, Věra, $d 1955- $7 ntka174424 |
| 910 | ## | $a OSD002 $b 267106 |
| 1090 | $a 2007/11/22 $b 2011/03/31 $c OSD 002/OPL10 $d OSD 002/S1T80 | |
| 1260 | $a Professional Publishing |
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