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| Field | Ind | Field content |
| leader | -----cam-a22------i-4500 | |
| 1 | kpw01192561 | |
| 3 | CZ-OsVSB | |
| 5 | 20230915005114.4 | |
| 7 | ta | |
| 8 | 180212s2018----xr |||||||||||||||||cze|| | |
| 15 | ## | $a cnb002962423 |
| 20 | ## | $a 978-80-247-5869-5 $q (brožováno) |
| 40 | ## | $a OSD002 $b cze $e rda |
| 80 | ## | $a 658.8 $2 MRF |
| 100 | 1# | $a Karlíček, Miroslav, $d 1979- $7 vse2010558291 $4 aut |
| 245 | 10 | $a Základy marketingu / $c Miroslav Karlíček a kolektiv |
| 250 | ## | $a 2., přepracované a rozšířené vydání |
| 264 | #1 | $a Praha : $b Grada, $c 2018 |
| 300 | ## | $a 285 stran : $b ilustrace |
| 336 | ## | $a text $b txt $2 rdacontent |
| 337 | ## | $a bez média $b n $2 rdamedia |
| 338 | ## | $a svazek $b nc $2 rdacarrier |
| 504 | ## | $a Obsahuje bibliografie |
| 650 | #4 | $a marketing $7 ph115227 $2 czenas |
| 655 | #4 | $a kolektivní monografie |
| 910 | ## | $a OSD002 $b 281095 |
| 1260 | $a Grada Publishing, a.s. |
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